join the sustainable revolution

We are living through an environmental emergency. Plastic pollution is set to weigh 1.3 billion tonnes — an area over half the size of Mumbai —  by 2040. Every single minute, a large rubbish truck’s worth of waste ends up in our oceans, suffocating and drowning hundreds of species of marine life.


If you are a user of sanitary pads or tampons, switching to Asan’s reusable menstrual cup is one of the best things you can do to minimise your plastic waste. Here are five reasons why:

1. Period products are choking landfills.

Across our lifetime, we will each throw away some 15,000 pads or tampons. The plastic in pads, tampons and applicators that you use today will still be sitting in landfill hundreds of years from now. All this waste can be averted by switching to the Asan cup.

    2. Period habits are killing oceans and polluting waterways.

    In India alone, where less than 50% of women currently use sanitary pads, 1.13 lakh tonnes of sanitary waste is generated every year - so much of which ends up in drainage pipes. Toxins from these products pollute our water-streams and tampons end up clogging up drainage systems and even piling up on beaches.

      3. Supply-chains for single-use products emit excess CO2.

      Pads and tampons must be manufactured again and again every month, which involves repeated electricity and water consumption. And don’t even get us started on the carbon footprint of the supply-chains for all that disposable packaging!

        4. We’re risking the lives of waste-pickers.

        In many parts of the world, including India, sanitary waste continues to be manually segregated by waste-pickers. Touching soiled pads and tampons exposes them to harmful bacteria and infections, such as e-coli, salmonella and much worse. 

          5. By using Asan, you’re transforming two lives at once.

          For each cup that you buy, we donate one for free to someone who doesn't have access to safe and high quality period care. This prevents them from relying on unsustainable and hazardous options such as poor quality sanitary pads or rags.

            At Asan, our commitment to sustainability goes beyond our product. Our packaging is made from 95% recyclable material and our cloth pouch is made from 100% natural cotton rather than synthetic fabric. All our suppliers and vendors sign up to our official sustainability pledge.

            We are constantly trying to do better to improve our supply chains, minimise wasteful practices and lower carbon emissions. If you have any questions or suggestions, please do get in touch. We’d love to hear from you.